Case studies 2008/09

1. Embedding Enterprise within the curriculum

The following is given to show how Enterprise linked activities take place within the schools in the vocational context. The information given is not exhaustive, but is included to help the reader gain an overview of the ways in which learners develop skills, competencies, and understanding of work based / enterprise skills to enable them to identify, innovate, initiate and successfully manage opportunities. These may be personal, community based or work based opportunities.

Hair, Beauty and Catering have hair and beauty salons providing opportunities for learners to experience real, fee paying customers. The Salons are open into the evening and on Saturdays to emulate the requirements of the industry. In addition we have a licensed restaurant which is open to staff, students and members of the public, and is staffed by learners on a variety of different courses. Learners are also involved in regional and national competitions.

Performing Arts and Media learners have access to a range of specialist resources which enable learners to practice and develop real life, work based skills. Learners at all levels work on performances which are open to the public, from plays, to pantomimes, dance performances and musicals. At Christmas, pantomimes performances are arranged for local schools, and are very well received. Learners also have the opportunity to perform for celebration events and widely within the local community. During 2007-08 the “Purple Worm Record Label” was launched which allows learners to utilise skills and knowledge that they are continually learning to affect a real outcome; an in house business where all the skills needed to run the label are being taught in the college. Media learners also benefit from a range of projects which help build and develop their enterprise skills. Tutors and learners work with real life customers from a variety of backgrounds to provide client led projects, which mean the learners have to respond to client input and requirements in addition to providing the end product to specification and deadlines.

Art and Design provides learners with a broad, responsive and inclusive curriculum offer with excellent external links which enhance learners’ experience. Learners have held a fashion show, produce and exhibited work in learner exhibitions, both within the College and local art galleries and schools, as well as producing work for national competitions. Real life assignments are passed onto students through college contacts. Jewellery/print/ceramics learners hold regular exhibitions taking place in external venues, where they may sell their work. Fine Art students have been working on a commission for the Howden Mural. In addition via collaboration with Ferens Art Gallery – several courses are working towards a new exhibition in March – Post War Art inspired. ND Textiles students are designing panels to be displayed in St Stephens’ shopping centre. Learners are regularly entered into national competitions.

18 ESOL learners completed a 10 week media communication course in conjunction with Oxfam and the BBC and had their personal stories published on the BBC regional web pages.

Using literacy and numeracy skills with an ‘enterprising’ Skill for Life approach: Level 1 learners studying on an IT course were introduced to the idea of setting up a business by reading about Richard Branson’s early experiences. Using a case study of someone who had set up a business, learners looked at starting their own business making bespoke personalised calendars. Discussions followed relating to the advantages and disadvantages of being self-employed or working for an employer. They carried out a survey to find people’s preference for shape and layout of a calendar, and the cost of producing calendars was then calculated. The need to make a profit was considered when calculating the ‘selling price.’ Using their language skills and knowledge of persuasive text, learners designed flyers and produced a brochure to advertise the business. The enterprise concluded by learners presenting their ideas in a Dragon’s Den format and producing a group calendar for their tutors.

Learners within the Foundation Studies department undertake a wide variety of activities. Many take part in fund raising activities, organising, planning and taking part. In addition foundation learners and supported learners take part in the Duke of Edinburgh awards.

Case Study 2.

Embedding Enterprise within tutorials.

During group tutorial sessions, learners are positively encouraged to develop their citizenship awareness (and thus Enterprise skills), by working on a project. Each year the College has “themes” that the learners are encouraged to consider.

As part of the 2006-7 academic year, over 1000 learners participated in a bicentenary project to celebrate William Wilberforce’s bill to abolish slavery. As part of this, the College was pivotal in organising the “Freedom Fest” where learners from 6th forms and Colleges across the city performed in the City Hall. Learners taking part showcased their musical and dance talents to a large audience and in addition shared experiences with other like minded young people from different establishments within the city.

2007-8 was another successful year in which over 2600 learners participated in a variety of events and projects the 3 themes being Equality and Diversity, Sustainability and Enterprise. For 2008, the themes will be Equality and Diversity, Sustainability, and Community Action – to help broaden aspirations and help learners develop community awareness.

Within the project, learners are actively encouraged to investigate a subject within the theme that is of importance to them. They are expected to consider the topic, choose a specific subject/project and then determine how they are to deliver their findings. Learners are encouraged to become creative and imaginative in the way that they present their findings, and examples of past projects have shown learners creating a rap, films, dance / drama pieces, artwork, web pages and presentations. Often the learners choose a method for display that is not necessarily linked to their own vocational area. For example, last year we had construction learners creating “Top Trumps” cards to highlight issues relating to sustainability and cars.

Learners are encouraged to undertake Enterprise activities. For example learners in Business and Computing raised over £1,500 for Dove House Hospice and the local hospital Children’s Ward. Engineering learners raised money for a local charity by holding a chocolate fountain and raffles. Learners from Sport, Public Services, Travel and Tourism have organised a concert to raise awareness of the Royal British Legion, have organised shoe boxes for soldiers and helped organised the launch of the East Yorkshire Air Ambulance Service on 15th May 2008. Tutors in Goole accompanied learners to Egypt in June 2008 to carry out voluntary work with the Animal Welfare of Luxor and the ACE animal care trust in Luxor.

As a way of celebrating these projects the College has a yearly Celebration Event Week – where there are opportunity for workshops, celebration, activities and events – many are student organised. Displays of learner work are also created and visible throughout the College.

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