The Step Up Market Challenge

An Enterprise Day across the college was organised in support of the Vision for the World Mile to allow engage and support over 200 students to be innovative, creative and entrepreneurial.

Both Step Up Market Challenge team and the Bizz Fizz Coaches provided us with support both in helping to shape and plan the day upon which all the activities were based.

The brief for the market Challenge and World Mile Vision was based on the generating a product idea that could be sold on Darley Street, City Centre using the World Mile as basis to develop their ideas and to help meet the following:

  • Develop a product to sell on a Market stall.
  • You have £100 to buy things.
  • Develop your pitch.
  • Successful teams will be invited to a Dragons Den day to pitch their
  • Winners of the Dragons Den will actually get £100 to make their
  • They will sell their product on a stall in Darley St on 5th June.

The team who makes the most profit or has the best market stall or the most innovated idea could win a share of £2000 prize money!

Prior to the Event all staff were who attending the Enterprise Day were invited to attend further meetings as they would act as the Enterprise facilitators, with support from the Lead Facilitators and the expert facilitators from both Step Up and Bizz Fizz together with by IT and Business and Admin apprenticeship students who help provide admin and It technical support.

Further training and CPD was planned and undertaken during the cross college staff development day in January and also through opportunities linked to and they were invited to attend further meetings and training related the activities which they were to facilitate and support in the delivery of the day. Students were also prepared through PSD sessions planned around enterprise leading up to Enterprise Day.

Prizes were awarded throughout the day and all participants received a certificate from the Step Up Market Challenge team.

Ideas were pitched using a Dragon’s Den format and the Enterprise Day winners were The Weeping Willows team who scooped the big prize of £100 which was presented by the Principal and all teams were invited to submit further entries.

3 teams submitted their entries and were selected to pitched their ideas at Shipley Town Hall on the 17th March and given 5 Minutes to present their idea and answer any questions from the panel.

The following people were local business people volunteering their time to act as ‘Dragons’ and judge on the day:-

David Humphreys, Coach, Bizfizz
Tariq Aziz. Managing Director, Personal Touch
Mehnaz Ali, Placement Support Officer, University of Bradford
Pauline Wood, Retired Entrepreneur

A range of indicators were used to assess the merits of each entry: – effective communication, creativity and innovation, organising and planning, flair and enthusiasm, financial understanding, product design, customer focus, entrepreneurship, enterprise skills and understanding and team work.

Both team Awesome and Team Starz were notified on 25th March that they had been selected (thirty groups selected in total) to trade on Darley Street Market in Bradford city centre on Saturday 26th June with a chance to win a share of prizes worth up to £2.000. Each team was awarded £100 to develop their product and this payment was made direct to college via BACS. Both groups have been visited by Tariq Aziz (One of the Dragons) acting as Mentor. Tabusam Shah is visiting on Monday 14th June.

Both groups have been busy developing their products. Team Awesome are producing t-shirts and Team Starz are making a range of scarves (Some with a world cup theme) Both groups have worked tremendously hard on developing both sales strategy along with their product. Team Awesome are donating profits from sales to the Bradford Burns unit during this centenary year of the Bradford fire disaster. Team Starz are donating profits of sales to the British Heart foundation. Both groups have publicity from the charities to decorate their market stall. Team Awesome sent two members of their team onto Darley Street on a Saturday morning to conduct a short questionnaire to help them with their product design.

The Enterprise Day success was a result of support of the SMT and all the hard work in partnership with of the Expert Facilitators from the external agencies (Step Up and Bizz Fizz) the Lead Facilitators and Staff Facilitators, and the students themselves who creative, innovative and enterprising.

Sandy Brook

7th June 2010.

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